We Love Well Planned Grassroots Campaigns

We also love 80's video games, so this is really a win-win. With Comic-Con just a few weeks away, Downtown San Diego is getting a new look. The iconic Space Invaders alien has been popping up on buildings around the Gaslamp area.

French street artist Invader has installed 21 aliens that are all a part of “The Space Invader Walk,” a self-guided tour through downtown SD. Space Invader enthusiasts will find all 21 pieces of art and discover that the path they walk sketches out an 11-block-wide shape of a Space Invader, with each city block representing a pixel in the giant alien.

This project is part of the Museum of Contemporary Art's upcoming exhibition Viva la Revolucion: A Dialogue with the Urban Landscape. The show, including works from renowned street artists Banksy and Shepard Fairey, opens July 18th. Thanks Wired.